Our caravan pulled into the LOCKN’ site on Wednesday, August 24th, the day before the festival kicked off. Once there, we made our way to the main showfield and beheld the 10 ft. x 20 ft. plot of dirt which would soon be the home of bYLL. We were thrilled to be positioned next to D’Angelico Guitars, and just steps away from the inspiring Participation Row, a strip of non-profit booths curated by our friends at HeadCount and sponsored by Qello.
Although the venue was still devoid of attendees, energy was already buzzing as vendors, staff and crew hustled about putting finishing touches on the LOCKN’ site.
Our incredible volunteer team erected our bYLL Lounge in record time – fully equipped with fans, fresh fruit-infused ice water, and last but not least, with Fatboy USA beanbags and inflatable Lamzac chairs. We also came fully stocked with bYLL headbands, wristbands, tattoos and stickers because you KNOW we love a good giveaway!
Backstage at The Hang
We were also stoked to have a major presence backstage at The Hang – an area set up just for industry folk, as well as artist’s family and friends. Throughout the weekend, we loved chilling with new friends on comfy Fatboy beanbag chairs and chatting them up about beYouLoveLife’s mission!
Ryan Dempsey From Twiddle
A major highlight of the festival for us was meeting Ryan Dempsey, the keyboardist for Twiddle, and his awesome girlfriend, Alex. We got to talking and it quickly became clear that bYLL’s mission resonated deeply with Ryan. He ultimately wound taking time from his busy festival schedule to record an interview with us, and vulnerably shared his story at the bYLL RV! That video is forthcoming and we don’t want to spoil it for you, but it was a very special moment of connection that reminded us how powerful the work of sharing can be.
The positive vibes from our encounter with Ryan only grew for the duration of the festival in ways we never could have predicted. The day after our interview, Ryan wore a bYLL shirt onstage for his set with Twiddle. And later that day, Ryan proposed to Alex! Lucky for us, the proposal was captured by legendary photographer, Jay Blakesberg. Congratulations Ryan and Alex, and welcome to the bYLL family!!!
bYLL Brand Awareness
Our main goal for LOCKN’ was to spread the word as far and wide as we could about who bYLL is and what we do. We are proud to say that we knocked these goals out of the park! It was truly delightful to meet so many people over the weekend who expressed a longing for something like bYLL in their lives but didn’t know it existed! To all 500+ of you whom we met at LOCKN’, we want to say “welcome home.” We are so honored to be that missing piece.
ROCKN’ at LOCKN’
Aside from all things bYLL-related, the music at LOCKN’ was a constant highlight as the bands wowed audiences time and time again. From Vulfpeck and Twiddle, to Gary Clark, Jr., Ween, My Morning Jacket, JRAD, Phil and Friends and Phish, it was a non-stop onslaught of musical fusion from start to finish and we were so excited to be a part of all of it!
Final shoutouts are due to the LOCKN’ festival coordinators and staff. We were beyond impressed with the super friendly crew from beginning to end and amazed at the caliber of the event LOCKN’ has become in just a few short years. We felt right at home and can’t wait for next year!
New Developments for bYLL
So bYll-ers, thus concludes summer festival season. We had one hell of a run this summer from Live from the Lot to Mayfest to LOCKN’, and of course in our digital home. If you’re reading this far, you’re a huge part of our continued success and we truly can’t thank you enough.
Although we are now personally resting our festy-feet and will be working behind the scenes on some exciting new developments for beYouLoveLife, we will be sending a small team with our Fatboy furniture to the Catskill Chill music festival this weekend, so if you’re there, look for our logo, take a seat, and grab some free gear from our crew.
Beyond that, your loyalty and encouragement are everything.
Mike, Ali & The bYLL crew